Project: Lifestyle & Instructional Video Campaign

We partnered with ProvaMed to produce a suite of videos that balance warmth and clarity—showcasing how their cup empowers people to live fully, without being limited by dysphagia.

Working with friends and family as talent, we crafted a natural, story-driven campaign that highlights the product’s role in everyday moments—without ever feeling clinical.

Deliverables:

• 1x Lifestyle Video (60s)

• 1x Assembly Instructional Video (60s)

• 1x Washing/Maintenance Video (60s)

• 3x Social Media Edits

• 3x Website Banners (10s)

The result? A heartfelt campaign that blends function and feeling—giving ProvaMed content they can use across web, social, and sales conversations.