Birmingham District Brewing
Crafting Authentic Stories in a Crowded Market
Overview
In Birmingham's competitive craft beer landscape, Birmingham District Brewing faced the challenge of distinguishing itself among numerous established breweries. Our agency developed a comprehensive video campaign to showcase their unique combination of quality brewing, historic location, and authentic community atmosphere that sets them apart in a market where many establishments share similar individual traits.
Challenges
Market Saturation: Birmingham's craft beer scene features multiple established breweries, making it difficult for individual brands to capture consumer attention and market share
Value Proposition Overlap: With most local breweries already promoting family-friendly environments, Birmingham District Brewing needed to articulate a more distinctive story that went beyond this common positioning
Revenue Diversification: Need to attract both serious craft beer enthusiasts and casual visitors to maximize tap room revenue across different dayparts
Strategic Approach
Our nostalgia-driven brand film showcases the brewery's unique character through three core strategies:
1. Authentic Storytelling
We interviewed staff and patrons to create an honest, unscripted narrative that captures the brewery's genuine community spirit.
2. Visual Storytelling
Our 90s-inspired aesthetic highlights the brewery's distinctive elements: expert brewing processes, historic architecture, and vibrant atmosphere.
3. Multi-Platform Content
We developed a comprehensive content package including:
90-second hero brand film
3x 30-second social media cuts
Website banner video
15x high-quality still frames for marketing use
Production Process
Pre-Production
Conducted initial brand discovery sessions
Developed comprehensive shot list and filming schedule
Identified key storytelling moments and interview subjects
Production
Completed filming in 1.5 days with minimal disruption to brewery operations
Captured both scheduled interviews and candid moments
Documented brewing process during active production hours
Post-Production
Developed initial rough cut focusing on narrative structure
Created multiple iterations to refine pacing and emotional impact
Optimized separate cuts for different platforms
Extracted and edited still frames for marketing use
Project Timeline
Week 1: Pre-production and planning
Week 2: Production (1.5 days of filming)
Weeks 3-6: Post-production and refinement
Anticipated Impact
This campaign is positioned to:
Strengthen Birmingham District Brewing's market position through differentiated storytelling
Increase brand awareness and engagement across digital platforms
Drive foot traffic by highlighting the unique combination of location, quality, and community
Build emotional connection with target audiences through authentic narratives
Establish the brewery as a distinctive destination in Birmingham's craft beer scene
